Born and raised in Amsterdam, I have always been fascinated by the possibilities of technology
and the power of art to move people. I began my career as an Art Director at leading advertising agencies, working for well-known brands and clients. Later, I founded my own advertising agency, where I spent 12 years combining strategic thinking with creative execution.

Throughout my career, I have remained deeply engaged with the latest technological developments in my field. This constant focus on innovation has allowed me to merge cutting-edge tools with creative expression, setting me apart from others in my profession.

From my studio in Amsterdam Noord, I work daily to expand creative possibilities.
My motto, “What matters is what you feel; the process is just a path” .